TJ Tyrrell's Blog

Licensing your videos?

Vidli has been working hard since April 2009 to make a Video Licensing platform that changes the entire video distribution industry. A very large part of the confidence that Vidli is going to do just that, is the top tier talent they have on the team with the decades of experience consulting on some of the largest sites on the net. But the real story is they have been working on Vidli since before it’s birth.

Prior to Vidli, they built an app that is still live today called VideoPros. At VideoPros they were focused more on building a video management system that rivaled the likes of BrightCove, Vimeo, and others in the VMS industry. The one thing they found that was the most important part of the app wasn’t video management, but rather allowing others to purchase and stream your video in a licensable fashion.

That being said, they have shifted focus to make Vidli just that, and specialize in just that. They are building the application that allows you as a content owner to offer your videos on a global marketplace. They have and will continue to invest significant revenue on marketing your videos. That means you as a distributor of video are simply getting free marketing to sell your content. Over the course of the next 5 months they will be doing an extremely heavy push at getting your videos in front of millions of people that you traditionally could not reach.

One of the main methods of doing this is through targeted Web Analytics tools such as Omniture’s SiteCatalyst. If you have ever run a website, chances are you know about the free tool called Google Analytics. It’s free, does some cool stuff, and yea, is better than nothing. But Vidli has dedicated marketing managers being continuously trained on making their investment in advertising that much better. SiteCatalyst is an expensive, enterprise Analytics program that fuels websites like those of PayPal, Microsoft, Oracle, Walmart, Gap, HP, and many more of equal calibre.

What does this mean for you? Well you get the opportunity to leverage Vidli’s experience and focus on making a significant investment in advertising that has the highest return on investment possible geared directly to explosive sales of your videos.

You may not even own any content. If that’s the case, well you are equally important for them. There are billions of dollars spent every year on people consuming some sort of video. With that, you find an industry ripe for change. Vidli is offering our service for FREE. You heard that right. Free for all content owners to upload video for others to buy. How does Vidli make money? Pretty simple, yet extremely advanced. They have proprietary algorithms they are currently patenting which allow them to give you the lowest possible fees associated with streaming content on their extensive CDN infrastructure (with over 10,000 servers in the network). Utilizing the most advanced technology possible for everything around the delivery including protecting the investment of content owners to create more great video.

This allows them to cover their costs yet provide a medium by which any video content owner can turn what they once were trying to sell by themselves in traditional formats such as DVD’s, into a massive revenue opportunity which leverages a massive marketing team, on a service that is free to sell videos on for any content owner.

If you don’t quite see Vidli’s vision yet. Imagine a world where any video possible is offered for purchase by the content owner without any up front cost. What do you get? An extremely open video on demand market that you can watch unparralelled content, videos that have millions of dollars invested in the creation of, on a platform that everyone has access to.

Vidli is extremely proud to get this out to market and are planning for a release VERY soon. If this sounds like something you would like to have the opportunity to experience, I invite you to sign up for the beta program and let’s see together where we can take the video experience online. Sign up now!